Neville Hatfield

Neville Hatfield is a retail merchandising powerhouse with over 30 years of experience shaping the shopper and commercial landscapes at leading retailers, including Game, AutoZone, and Builders Warehouse. Known for his unparalleled ability to craft compelling product ranges, Neville strikes the perfect balance between delivering an exceptional shopper experience and maximising business profitability.

During his 20 years at Game and 13 years at Builders Warehouse, Neville played an instrumental role in driving these brands to new heights. His strategic insight, combined with a deep understanding of market trends, has consistently delivered sustained growth cementing his reputation as one of the industry’s most respected buying experts.